The club player may be swayed by a name or a sticker, but they should not be swayed by the desire to own a bat like those used by Kohli or Housego. The top-grade English willow used for the best bats made by Gray-Nicolls and the other major manufacturers is as good as the wood that goes to the professionals, but it has the greater density that means it will last longer: the balance between performance and lifespan is better.
As per the manufacturer what they say is, if you buy an LE grade cricket bat, it will perform better than a lower grade. It's trying to make sense of a very organic material that varies drastically. So the grading system of willow in cricket bats is trying to make sense of the fact that you can have two pieces of willow that are identical to all intents and purposes but are very different. If you pick up a top-of-the-range Oblivion - it is the bat that Alastair Cook is using. In fact, Alastair is one of our pros who will happily pick up bats from the factory and use them alongside the ones that I make for him, so if you've got an Oblivion Test of about 2lbs 9oz, that's exactly the bat he uses.
If that's the way the manufacturing process going to go, why aren't we using psychology to improve the performance of bats? That was the basic argument of the manufacturers. So the psychology becomes part of the engineering. As per their idea, if the manufacturer thinks that I'm going to make something that looks like it's going to put the ball over the boundary, that looks like it'll destroy the bowler. To make something that looks aggressive. It will eventually pay off in the sense of the bat being used with in the field. It will in turn create the belief with in the mind of the player who is using and the confidence will be shown by each and every stroke as the willow will hit the ball.
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